Privacy Policy

Effective Date: September 1, 2026

This Privacy Policy describes how Downing Applied Systems LLC, doing business as SimpliCyte (“SimpliCyte,” “we,” “us,” or “our”) collects, uses, and shares personal information through simplicyte.com and related website communications.

This Privacy Policy primarily applies to information collected through our website, website forms, and related communications. Additional terms or notices may apply to use of SimpliCyte software or professional services.

Information We Collect

Website Visitors

This website is hosted by Squarespace. When you visit this website, Squarespace may collect information including:

  • Information about your browser, network, and device

  • Web pages you visited prior to coming to this website

  • Web pages you view while on this website

  • Your IP address

Squarespace uses this information to operate, protect, and improve its platform and services. For more information, please review the Squarespace Privacy Policy.

Form Submissions and Access Requests

When you submit information through a form on this website, including the Get SimpliCyte signup form, we collect the information you provide.

Depending on the form, this information may include:

  • Your name

  • Work email address

  • Organization

  • Country or region

  • Information you choose to include in a message or other form field

We use information submitted through the Get SimpliCyte form to manage your request for access, determine regional availability, communicate with you about access and onboarding, respond to questions, and manage our relationship with you or your organization.

Form submissions are processed and stored through Squarespace, our website hosting and form-management provider.

Marketing Communications

Some forms may give you the option to sign up for news and updates from SimpliCyte.

If you affirmatively choose to receive these communications, we may use your contact information to send you information about SimpliCyte, including product updates, company news, events, educational content, and related communications.

Submitting a request for access to SimpliCyte does not, by itself, enroll you in marketing communications.

You may unsubscribe from marketing communications at any time using the unsubscribe option included in those communications or by contacting us.

We may retain limited information necessary to record and honor an unsubscribe request.

Analytics

This website collects information to help us understand website traffic and activity. This may include:

  • Information about your browser, network, and device

  • Web pages you visited prior to coming to this website

  • Your IP address

  • Pages visited

  • Clicks and internal links

  • Scrolling activity

  • Searches

  • Timestamps

We provide this information to Squarespace, our website analytics provider, to help us understand how visitors use the website and improve the website experience.

Cookies

This website uses cookies and similar technologies for purposes including website operation, security, and analytics.

For more information about the cookies used on this website and the choices available to you, please review our Cookies Policy.

Where required by applicable law, non-essential analytics or performance technologies are used in accordance with the choices you make through our cookie consent tools.

Spam and Abuse Prevention

We use Google reCAPTCHA on certain website forms to help protect against spam, automated submissions, and abuse. reCAPTCHA may process information about your device, browser, network, and interactions with the website in order to determine whether a submission is likely to have been made by a person rather than an automated system.

Google's processing of information through reCAPTCHA is subject to Google's applicable privacy terms.

Fonts

This website may serve and render fonts using services such as Google Fonts and Adobe Fonts. In connection with displaying these fonts, these providers may receive information including:

  • Information about your browser, network, or device

  • Information about this website and the page you are viewing

  • Your IP address

How We Use Personal Information

We may use personal information collected through this website to:

  • Operate, maintain, secure, and improve our website

  • Respond to inquiries and form submissions

  • Manage requests for access to SimpliCyte

  • Determine product availability by country or region

  • Communicate about access, onboarding, availability, support, or other matters related to a request you have made

  • Provide information or services requested by you or your organization

  • Maintain our business and professional relationships

  • Send marketing communications when you have chosen to receive them

  • Understand website usage and improve our content and communications

  • Prevent spam, fraud, misuse, and security threats

  • Comply with applicable laws and legal obligations

  • Establish, exercise, or defend legal rights

Legal Bases for Processing

Where laws such as the European Union General Data Protection Regulation (“GDPR”) or United Kingdom GDPR require us to identify a legal basis for processing personal information, we may rely on one or more of the following, depending on the circumstances:

  • Your consent, including for optional marketing communications and certain cookies or similar technologies where required

  • Steps taken at your request or performance of a contract, including responding to requests for SimpliCyte access or professional services

  • Our legitimate interests, including operating and securing our website, responding to inquiries, managing business relationships, improving our offerings, and preventing misuse

  • Compliance with legal obligations

Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before consent was withdrawn.

How We Share Personal Information

We do not sell personal information.

We may disclose personal information to third parties where reasonably necessary to operate our website and business, respond to your requests, or comply with applicable law.

These may include:

  • Website hosting, form-management, and analytics providers, including Squarespace

  • Email and communications service providers

  • Security and spam-prevention providers, including Google in connection with reCAPTCHA

  • Professional advisers or service providers where necessary for legitimate business purposes

  • Government authorities, regulators, courts, or other parties where disclosure is required by law or reasonably necessary to protect our rights, users, or others

We may also transfer information in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, subject to applicable law.

If we add service providers that materially change how personal information is handled, we may update this Privacy Policy accordingly.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

  • Respond to and manage requests

  • Provide access, support, or services

  • Maintain relevant business records

  • Maintain ongoing professional or organizational relationships

  • Comply with legal, accounting, or regulatory requirements

  • Resolve disputes and enforce agreements

Marketing information may be retained while you remain subscribed. If you unsubscribe, we may retain a limited record of your preference so that we can honor your request not to receive future marketing communications.

When personal information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with our practices and applicable law.

International Processing

SimpliCyte is based in the United States.

If you access this website or submit information from another country, your personal information may be transferred to and processed in the United States or in other countries where our service providers operate.

Privacy and data-protection laws in those countries may differ from the laws where you live. Where applicable law requires safeguards for international transfers of personal information, we and our service providers will handle such transfers in accordance with applicable legal requirements.

Your Privacy Rights

Depending on where you live and the laws that apply to you, you may have rights concerning your personal information. These may include the right to:

  • Request access to personal information we hold about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of personal information

  • Request restriction of certain processing

  • Object to certain processing

  • Request a portable copy of certain information

  • Withdraw consent where processing is based on consent

  • Opt out of marketing communications

  • Submit a complaint to an applicable data-protection authority

  • Exercise other rights provided by applicable privacy law

These rights may be subject to exceptions or limitations under applicable law.

To make a privacy request, contact us at privacy@simplicyte.com. We may need to verify your identity before completing certain requests.

Data Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmitting or storing information is completely secure, and we cannot guarantee absolute security.

Third-Party Websites and Services

This website may contain links to websites, services, or resources operated by third parties.

We are not responsible for the privacy practices of third parties, and their collection and use of personal information is governed by their own privacy policies and terms. We encourage you to review those policies when visiting third-party websites or using third-party services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, services, legal requirements, or other circumstances.

When we make changes, we will update the Effective Date shown at the top of this page. Material changes may also be communicated through the website or other appropriate means where required.

Contact Us

For questions about this Privacy Policy, our privacy practices, or your personal information, contact:

Downing Applied Systems LLC d/b/a SimpliCyte
Email: privacy@simplicyte.com